KAMPALA-UGANDA/NEWSDAY: Former Nile Breweries’ Club beer Brand ambassador in the 2000’s Shem Ssemambo aka Kagusunda, has died from Paramount Hospital in Kampala.
Shem, a former astute marketing and Sales manager at Nile Breweries Ltd, died of a rare complication Transverse Myelitis, a disease that had left him partially paralyzed.
He spent several months in hospital before he died on March 21. His former colleagues at Mwiri Primary School, through their Old Boys of Mwiri Primary School class of 1985 and class 1986-1992 of Busoga College Mwiri (Wako House) had worked had to raise the exorbitant medical bills.
Shem came to prominence with his astuteness in bar promotion and marketing style while in Masaka, where he at the time promoted Nile breweries brands, but most specifically the then new Club beer against another new entrant, Guinness from the rivaling Uganda breweries ltd.
He was so lethal on the ground that his bosses at Nile breweries, at the time in what was later discovered by his contemporaries as a promotion, moved him to Kampala where he commanded and managed to make Club beer an event signature brand associated with entertainment.
Shem, in the company of his wife Grace Nambuusi, became a constant feature at events that were sponsored by Club beer like the Jam on the Green at the national theatre, Club beer beats, and Club Silk’s unplugged sessions among several others.
He was a known friend of many Uganda’s musicians and is credited for having been responsible for the blossoming of many then struggling artiste or band careers at the time in Uganda.
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